Cancer is an evil in the world that affects nearly every single person in one way or another. The word “cancer” in itself is like chewing on glass. In hopes of finding a cure for this awful disease, Chevrolet stepped in and launched their Purple Roads campaign.
Throughout the last month, you may have seen some of your Facebook and Twitter followers changing their profiles to a purple toned picture. That would be because the Chevrolet Purple Roads Campaign promised to donate $1 to the American Cancer Society for every profile that was turned purple by World Cancer Day (February 4th), up to $1 million.
And to help spread the word, Chevrolet debuted their “Life” commercial, a heart touching 60 second spot that brought attention to World Cancer Day, during Super Bowl XLVIII. Before the commercial aired there was around 250,000 purple profiles, and after, you couldn’t get on social media without seeing purple.
The Chevy Purple Roads initiative surpassed their goal of getting 1 million people to turn their profiles purple and made the one million dollar donation a reality.
“The American Cancer Society is profoundly grateful for the generosity of Chevy’s Purple Roads initiative and for the more than 1 million people who have purpled their profiles in support of people in need of help during their cancer journey,” said Lin Mac Master, chief revenue marketing and communications officer for the American Cancer Society in a press release.
You can check out the Chevrolet “Life” commercial below: