Chevrolet Purple Roads Campaign Proves Big Success

Cancer is an evil in the world that affects nearly every single person in one way or another. The word “cancer” in itself is like chewing on glass. In hopes of finding a cure for this awful disease, Chevrolet stepped in and launched their Purple Roads campaign.

Throughout the last month, you may have seen some of your Facebook and Twitter followers changing their profiles to a purple toned picture. That would be because the Chevrolet Purple Roads Campaign promised to donate $1 to the American Cancer Society for every profile that was turned purple by World Cancer Day (February 4th), up to $1 million.

And to help spread the word, Chevrolet debuted their “Life” commercial, a heart touching 60 second spot that brought attention to World Cancer Day, during Super Bowl XLVIII. Before the commercial aired there was around 250,000 purple profiles, and after, you couldn’t get on social media without seeing purple.

The Chevy Purple Roads initiative surpassed their goal of getting 1 million people to turn their profiles purple and made the one million dollar donation a reality.

“The American Cancer Society is profoundly grateful for the generosity of Chevy’s Purple Roads initiative and for the more than 1 million people who have purpled their profiles in support of people in need of help during their cancer journey,” said Lin Mac Master, chief revenue marketing and communications officer for the American Cancer Society in a press release.

You can check out the Chevrolet “Life” commercial below:

 

2014 Cadillac ELR Regen on Demand Wins Technology Award

The 2014 Cadillac ELR Regen on Demand system was awarded by Green Car Journal as its Green Car Technology of the Year award winner. The system allows the ELR to regenerate energy and store it in the battery because of the paddle shifters located on the steering wheel.

The 2014 Cadillac ELR  Regen on Demand System was Green Car Journal's Technology of the Year Award Winner

The 2014 Cadillac ELR  Regen on Demand System was Green Car Journal’s Technology of the Year Award Winner

In addition to the Regen on Demand system, the 2014 ELR also features light-emitting diode, LED front and rear lighting, land departure warning, collision alert, safety alert seat, and Cadillac CUE which allows you to seamlessly connect to all of the information you need.

The ELR is equipped with a 1.4 liter gasoline/powered electric generator and a 16.5 KWh lithium ion battery pack that provides energy to accelerate the vehicle.

In a press release Jim Vurpillat, director of emerging markets at Cadillac said, “Putting regenerative braking at the driver’s fingertips supports the ELR’s 340-mile total driving range while also adding a fun-to-drive element to the premium luxury coupe

The new 2014 Cadillac ELR is available at Huber Automotive in Omaha. If you want to take a test drive, or just want more information, stop in today!

Chevrolet Raises $1.3 Million at Barrett Jackson

The 2014 Chevy Camaro Z/28 sold for $650,000 at Barrett-Jackson

The 2014 Chevy Camaro Z/28 sold for $650,000 at Barrett-Jackson

At this past week’s Barrett-Jackson auction, Chevrolet provided muscle car enthusiasts with exactly what they would want. A 2014 Chevy Camaro COPO and the very first production 2014 Chevy Camaro Z/28.

The 2014 Chevy Camaro COPO sold for $700,000 at Barrett-Jackson

The 2014 Chevy Camaro COPO sold for $700,000 at Barrett-Jackson

Each of these cars will be a classic in their own time. However, the Barrett-Jackson auction is all of the charities and providing them support. In total, Chevrolet raised just over 1.3 million dollars.

The 2014 Camaro Z/28 went for a cool $650,000 and the 2014 Camaro COPO for an astonishing $700,000. The proceeds will support education and veteran empowerment groups.

Jim Campbell, General Motors U.S. vice president of Performance Vehicles and Motorsports said, “Chevrolet is excited to offer these two milestone cars for the Barrett-Jackson bidders, with all the proceeds going to help a pair of very worth groups,” in a press release for GM.

If you want to know more about either the 2014 Camaro COPO, or Camaro Z/28 stop by Huber Automotive today!

Chevrolet Silverado and Stingray Take Home 2014 NACTOY Awards

Right now, Detroit is buzzing with excitement as new models are revealed and admired at the North American International Auto Show. Amid the excitement, we can also celebrate the best achievements of the past year.

2014 Chevy Silverado at NAIAS

The 2014 Chevy Silverado was awarded as the 2014 North American Truck of the Year

At the North American Car and Truck of the Year awards (NACTOY), vehicles are scored by 45 automotive journalists to determine the best in design, handling, safety, innovation and driver satisfaction. The Corvette came away with an impressive 211 points, and the Silverado climbed up to 219 points, beating out both the Jeep Cherokee and Acura MDX.

The 2014 Chevy Corvette Stringray at NAIAS

The 2014 Chevy Corvette Stingray was awarded as the 2014 North American Car of the Year

“Chevrolet is in the midst of the most aggressive product transformation in the brand’s more than 100-year history,” said Alan Batey, General Motors senior vice president. “The Corvette and Silverado truly embody the passion, commitment and focus that is driving us to deliver the most expressive designs, innovative technologies and engaging performance in every vehicle that wears the bowtie.”

Batey didn’t seem surprised by the winning the 2014 NACTOY awards, and neither are we here at Huber Automotive. If you need some more convincing, stop in for a test drive and judge the Silverado and Stingray for yourself.

Cadillac: 2013’s Fastest Growing Luxury Brand

Cadillac continues to innovate and improve their all star lineup. 2013 proved their success with a 22% increase in sales, marking their best year since 2007. The fastest growing luxury brand hasn’t seen an expansion quite like this since 1976.

Cadillac CTS

Cadillac had their best sales numbers since 2007.

Earning numerous awards throughout the year definitely bolstered the brands image. The ATS won North American Car of the Year, and the CTS won Motor Trend’s Car of the Year and a Car and Driver 10 Best.

In a press release from GM, Bill Peffer, the brand’s vice president of sales and service said, “Cadillac saw huge product-driven momentum throughout 2013. Much of that growth came from buyers new to Cadillac.”

In December alone, 72% of ATS buyers were new to the brand. In addition, the new series of sedans have seen a 48% sales increase throughout the year.

Interested in taking the Cadillac ATS or CTS for a spin? Stop by Huber Automotive today to check out our full line of new and used cars, trucks, and SUVs!

GM Safety Features Boosted on 2015 Models

GM is taking a step forward in improving its safety technology for 2015 models.

Eight out of the top ten most stolen vehicles are GM SUVs. The Cadillac Escalade has topped the list or been near the top throughout the last seven years. However, due to recent safety improvements, the 2013 Escalade dropped to number six.

2013 Cadillac Escalade

GM safety features are being increased for the 2015 SUV lineup including the Cadillac Escalade.

In 2011, GM targeted the theft issue and added extra safety features to the Cadillac Escalade that ultimately led to a decrease in the number of thefts. Seeing those results, GM will add the technology to other parts of their 2015 lineup including the Chevrolet Suburban, Tahoe, and GMC Yukon.

The Chevy Suburban and Tahoe will get a steering lock (already on the Escalade and Yukon) bolted-down third row seats, stronger door locks, and side-cut keys to prohibit picking. GM will also offer an additional Theft Protection Package that can be purchased for $395. The package will include sensors on the glass and interior, incline/tilt sensor, and a ‘key control systems’ to prevent theft.

The additional GM safety features will be available this year on the 2015 models. For more information on the Chevy Suburban, Tahoe, and Cadillac Escalade contact us at Huber Automotive!

2014 Chevy SS Put to the Test

We are so excited to see the 2014 Chevy SS. Its entry marks the first time in over 17 years that Chevrolet is releasing a full-sized rear-wheel-drive performance sedan. The ‘SS’ stands for Super Sport and it is both super powered and super sporty.

Packing a punch is its 415-horsepower and 415-lb-ft of torque V-8 engine. This powered is enhanced with a paddled-shifted six-speed automatic transmission. This combination gets you to 60 mph in less than 5 seconds. It has a top speed of 160 mph and a starting price of $43,475.

2014 Chevy SS

The 2014 Chevy SS

Giving it even more performance are Brembo brakes, performance shocks, and rack-mounted electric power steering. Inside, the SS’s performance is matched with attractive sporty styling, including leather seating and nicely-placed gauges and controls. It even has a heads up display.

Jalopnik describes the SS as, “a car the enthusiast crowd has been clamoring for.” And continue, “The SS is understated, handsome, and muscular. There’s no shouting and no look-at-me bits. It’s an old school sleeper muscle car.”

Want more information on the 2014 Chevy SS? Give us a call at Huber Automotive!

Stuff the Truck for the Omaha Ronald McDonald House Charity

We are hosting a “Stuff the Truck” event here at Huber Automotive. All of the donations will be going to the Ronald McDonald Charity House in Omaha!

The Ronald McDonald Charity House (RMCH) in Omaha has been helping children and their families since 1994. RMCH creates and operates programs that are needed to improve the health and well-being of needy children and families.

"Stuff the Truck" to benefit Ronald McDonald House Charity in Omaha

“Stuff the Truck” to benefit the Ronald McDonald House Charity in Omaha!

We have compiled a “Wish List” with a few of the most needed items.  Some of them include: bleach, hand sanitizer, latex free gloves, puzzles (ages 0-4), tall kitchen trash bags, Clorox disinfecting wipes, gift cards to Wal-Mart, Target, CVS, Walgreen’s, Food 4 Less, Hy-Vee, and Bakers, and room sponsorships to support a night or partial night of their stay.

Other items listed on Omaha RMCH’s website are: kid friendly video games, mattress pads (twin, waterproof), paper towels, liquid laundry detergent, Swiffer Wet Mop refills and mops, sugar, and 8×11 office copy paper.

Please stop by Huber Automotive today and help us stuff a 2014 Chevy Silverado full of items for this very deserving charity that aids sick children and their families! This event will run through December 30th but RMCH is always graciously accepting donations. Please check out the Omaha Ronald McDonald Charity House’s website to see what else you can do to help. And for more information about our “Stuff the Truck” event please contact us.

GM Dominates 2014 North American Car and Truck of the Year Awards

General Motors is most definitely on the right track to start off the New Year. Three vehicles, the Chevrolet Corvette Stingray, Silverado full-size pickup, and the Cadillac CTS, were chosen as finalists for the North American Car and Truck of the Year awards.

The finalists were chosen by a jury of 48 automotive journalists. They evaluated 28 cars and 18 trucks throughout the year and revealed the final 6 contenders this past week.

2014-Chevrolet-Corvette

The 2014 Chevy Corvette Stingray is one of three GM finalists for North American Car and Truck of the Year Awards

“It’s gratifying to see the experts agree that we’re offering customers one of the strongest lineups of cars and trucks available on the market,” said Mark Reuss, president of General Motors North America.

Last year’s North American Car of the Year winner was the Cadillac ATS and the North American Truck of the Year winner was the Ram 1500. This year’s winner will be announced before the opening of the North American International Auto Show in Detroit.

Will the Chevy Silverado be victorious in 2014? Will Cadillac have a repeat year, or will the Chevy Corvette Stingray have its moment in the spotlight? We will have to wait until January 13, 2014 to find out! Meanwhile, you can visit us at Huber Automotive in Omaha, NE to check out all of the GM vehicles nominated in this year’s North American Car and Truck of the Year Awards.

Possible Cadillac ATS Coupe on the Way?

Cadillac has long been known for its sporty, luxurious coupes. However, there aren’t many options for two-door models. Currently there is only the CTS Coupe and the ELR. According to Edmunds.com, Cadillac will be revealing an all-new coupe based on the popular ATS in January at the Detroit Auto Show. We couldn’t be more excited!

Cadillac ATS Coupe

Cadillac ATS

Edmunds expects the coupe model to mirror many of the successful elements from the ATS sedan, including engine choices. The current ATS engine choices are a 2.5-liter four-cylinder, a turbocharged 2.0-liter four-cylinder, and a powerful 3.6-liter V6.

With a reveal just next month, the 2015 Cadillac ATS coupe could hit our showroom floor as early as the spring. We hope to see even more advanced features than the ATS sedan along with an updated CUE system and additional luxury or performance options.

What features would you love to see in the new Cadillac ATS coupe?